Why Phoenix Businesses Are Ditching Ads and Sponsoring Giveaways Instead
There may be a better way to introduce your business to new customers - and hosting your giveaway on AZGiveaways is free.
You could spend another $500 on ads this month.
Maybe $1,000.
You could boost another post, run another promotion, or put another offer in front of people scrolling through their feeds.
And maybe it works.
But there's another question worth asking:
What if, instead of paying just to interrupt people, you gave them a reason to actually care about your business?
That's the idea behind AZGiveaways.
We help Arizona businesses turn products, services, tickets, experiences, gift cards and other great prizes into giveaways designed to help new people discover them.
And here's the part that's different:
It's free to host your giveaway.
You provide a prize people actually want.
We help turn it into something Arizona wants to win.
The Problem With Running a Giveaway Yourself
You've probably seen this before.
A local business posts:
"GIVEAWAY! Like this post, follow us and tag a friend to win a $100 gift card."
A few existing customers enter.
Employees share it.
Some friends tag each other.
Then it disappears into the feed.
The problem usually isn't the giveaway.
It's distribution.
If you run a giveaway exclusively from your own social account, you're largely asking the audience you already have to participate.
It's like throwing a party and only inviting the people already standing in your living room.
That's why we built AZGiveaways.
Give Your Giveaway Somewhere to Grow
AZGiveaways is being built as a destination where people across Arizona can discover things worth winning from businesses worth discovering.
Restaurants.
Resorts.
Golf courses.
Spas.
Fitness studios.
Retailers.
Concerts.
Comedy clubs.
Attractions.
Events.
Local brands.
And just about any other Arizona business with something people would genuinely be excited to win.
Instead of your giveaway existing as another post buried in a social feed, it gets a dedicated home on AZGiveaways where people are specifically there to discover and enter giveaways.
We can incorporate referral sharing and approved bonus actions that give entrants additional ways to engage with a campaign and potentially introduce it to other people.
One entrant can become another.
And another.
That's a fundamentally different opportunity than simply hoping someone stops scrolling long enough to notice another ad.
Hosting Your Giveaway Is Free
Yes. Really.
There is no listing fee or upfront hosting charge for an approved giveaway.
You provide the prize.
We help package the campaign.
AZGiveaways hosts it.
People enter, engage and share.
We want to make it ridiculously easy for good Arizona businesses to participate.
Why?
Because the better the prizes are, the more useful AZGiveaways becomes for Arizona consumers.
The more consumers discover AZGiveaways, the more valuable the platform becomes for participating businesses.
And the more great businesses participate, the more reasons people have to come back.
Everybody helps grow the network.
So What's the Catch?
There isn't one.
But we also don't accept everything.
The prize needs to be something people would genuinely want to win.
A $5 coupon probably isn't going to make the cut.
But dinner at a great restaurant? Absolutely.
A resort stay? Let's talk.
Comedy tickets? Perfect.
A spa package? Yes.
A golf foursome? Absolutely.
A shopping spree? Great.
A gym membership? Definitely.
Tickets to an Arizona event? Exactly.
Your prize doesn't necessarily need to cost thousands of dollars.
It needs to feel worth winning.
Sometimes a business has something with a high perceived value but a relatively low incremental cost to provide.
That can make giveaways especially powerful for restaurants, resorts, entertainment venues, attractions, gyms, spas, golf courses and other experience-driven businesses.
Want More Reach? That's Where It Gets Interesting.
Hosting an approved giveaway on AZGiveaways is free.
But some businesses are going to want to make their campaign much bigger.
That's where the broader Arizona media network behind AZGiveaways can come into play.
Depending on the campaign, goals and budget, optional amplification opportunities may include:
I LOVE AZ social media
AZGiveaways featured placements
Email promotion
Local creators and influencers
Social content
Paid advertising
Cross-promotions
Multi-business collaborations
Custom campaign concepts
You don't have to purchase amplification to host a qualifying giveaway.
It's simply there for businesses that look at a good campaign and say:
"Okay. How do we get this in front of even more people?"
And that's a conversation we're happy to have.
One Business Doesn't Have to Provide the Entire Prize
This might be where things get really fun.
Imagine you're a restaurant.
You provide dinner.
A comedy club provides tickets.
Another local business contributes transportation or another experience.
Together, we create:
THE ULTIMATE PHOENIX DATE NIGHT
Or maybe:
A Scottsdale resort provides a room.
A spa contributes a treatment.
A restaurant provides dinner.
A golf course provides a round.
Now four local businesses have created:
THE ULTIMATE SCOTTSDALE WEEKEND
Each business contributes something it already sells.
Together, those businesses create a prize with a much larger perceived value - and something people may be far more excited to share.
That's one of the opportunities we're especially excited about at AZGiveaways:
Bringing Arizona businesses together to create promotions none of them would have built alone.
Arizona Creators: We Want You Involved Too
Local creators and influencers can become another important part of this ecosystem.
AZGiveaways is building a network of Arizona creators who want to collaborate with local businesses, introduce their audiences to great places and experiences, and give their followers something genuinely fun to win.
A fitness creator might partner with a local gym, recovery studio and healthy restaurant to create an Ultimate Phoenix Fitness Upgrade.
A food creator could collaborate with several restaurants on an Eat Your Way Around Phoenix giveaway.
A lifestyle creator could partner with a resort, spa and restaurant to give their audience an unforgettable Scottsdale weekend.
Depending on the campaign, collaborations may include sponsored content, giveaway promotion, complimentary products or experiences, affiliate opportunities, creator appearances and paid partnerships funded by AZGiveaways, Phx Marketing Group, participating businesses or a combination of partners.
That means creators can potentially grow their audience, create better content, build relationships with Arizona businesses and earn from the right collaborations — while helping great local businesses get discovered.
And when it makes sense, the reach of I LOVE AZ and the broader network can help make those collaborations even bigger.
Businesses win. Creators win. Arizona consumers win.
That's the ecosystem we're building.
What Can a Giveaway Actually Help You Grow?
Different businesses need different things.
Maybe you want:
More local awareness
New social followers
Website traffic
People discovering a new location
Attention around a grand opening
More people at an event
Interest in a new product
More customers trying your restaurant
More awareness around a seasonal offer
Content and social engagement
Or maybe you simply have something awesome to give away and want thousands of Arizona consumers to know your business exists.
We'll ask what you're trying to accomplish before we build the campaign.
Because the giveaway shouldn't just be about giving something away.
It should give people a reason to discover your business.
Who Should Host a Giveaway?
If you do business in Arizona and have something people would genuinely want, we want to hear from you.
Restaurants & Coffee Shops
Turn dinner, brunch, coffee or a gift card into an excuse for new people to discover you.
Hotels & Resorts
An available room can become the centerpiece of a high-value Arizona staycation.
Golf Courses
A foursome, lesson or golf package makes an outstanding local prize.
Salons, Spas & Wellness Businesses
Give someone the opportunity to experience what makes your business different.
Gyms & Fitness Businesses
Memberships, training and transformation packages can carry substantial perceived value.
Entertainment & Attractions
Comedy, concerts, family attractions, experiences and tickets are practically made for giveaways.
Retailers & Arizona Brands
Turn your products into shopping sprees, product bundles and launch campaigns.
Local Service Businesses
If your service can become an exciting prize, we'll help figure out how to package it.
And if your prize isn't strong enough by itself?
We may be able to pair you with another Arizona business and create something better together.
You Don't Have to Figure Out the Giveaway Yourself
This is another important distinction.
You don't need to understand giveaway software.
You don't need to build a landing page.
You don't need to figure out referral links.
You don't need to spend hours wondering how to structure the campaign.
Start by telling us:
What your business does.
What you might like to give away.
And what you'd like the promotion to accomplish.
We'll review it.
If it's a good fit, we'll help determine how to turn it into a giveaway people actually want to enter.
And if we think combining your business with another partner would create something substantially stronger, we'll tell you that too.
Why Are We Doing This for Free?
Because we're playing a longer game.
AZGiveaways isn't supposed to be a page filled with advertisements.
We're building:
Arizona's Home for Local Giveaways.
That only works if Arizona has a reason to keep coming back.
Great prizes create great giveaways.
Great giveaways attract more people.
More people make the next giveaway more valuable.
And more participating businesses create more great prizes.
That's the flywheel.
Rather than charge every business just for the privilege of participating, we'd rather remove that barrier and build the largest network of great local giveaways we can.
Businesses that want additional reach can choose to amplify their campaigns.
Businesses that simply want to participate can host an approved giveaway for free.
Your Next Customer Might Discover You Because They Wanted to Win Something
That's what makes this different.
Someone may have never heard of your restaurant.
Then they see:
WIN DATE NIGHT FOR TWO.
Someone may have never heard of your resort.
Then they see:
WIN THE ULTIMATE SCOTTSDALE WEEKEND.
Someone may have never considered your fitness studio.
Then they see:
WIN THE ULTIMATE PHOENIX FITNESS UPGRADE.
The giveaway earns the attention.
Your business gets the opportunity to turn that attention into a customer.
And you don't have to spend hundreds of dollars just to find out whether the idea can work.
Give Arizona Something Worth Winning
If you're an Arizona business with a great product, service, experience or prize, tell us about it.
Hosting an approved giveaway is free.
You provide the prize.
We'll help determine how to turn it into a campaign worth entering.
And if you want to make it bigger, we'll show you the optional ways we may be able to amplify it through I LOVE AZ, creators, email, social media, featured placements, paid traffic and the broader Phx Marketing Group network.
No listing fee. No upfront hosting cost.
Just bring us something Arizona would love to win.
Are you an Arizona creator or influencer? We're building our local creator network too. If you'd like opportunities to collaborate with Arizona businesses, participate in giveaways and potentially earn through paid partnerships, join the AZGiveaways Creator Network.